"W" gets my vote in 2004. Here's why:
1) I generally agree with the conservative political philosophy.
2) I trust W's character more than most politicians. His many critics notwithstanding, I believe he has done what he honestly thinks is right at each step during his first four years.
3) In contrast, John Kerry strikes me as a particularly poor candidate, with both inadequate character and policies I disagree with.
4) I believe John Kerry and the democrats generally are running against W, not for anything in particular. Although they vehemently criticize W on Iraq - and everything else - they do not have a better plan.